Hair with intention, not just an appointment.
A boutique salon on Auckland's North Shore. Expert colour, cuts and smoothing treatments, tailored to your hair and the way you actually live.
Open: Monday - Sunday, 9am - 8pm.
Why Hair Intentions
A salon that listens before it lifts a brush.
We're a small team that takes the time to understand your hair, your routine and where you want to get to. No rushed chairs, no one-size-fits-all.
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Tailored, every visit
Your consultation shapes the service. We work with your hair's natural texture, not against it.
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Healthier hair, longer
Formaldehyde-free smoothing and bond-building colour that keep your hair in good condition between visits.
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Right on your doorstep
Easy parking in Rothesay Bay village and a short drive from across the North Shore.
Our services
What we do best.
From a quick tidy-up to a full transformation. Prices are a starting guide; your stylist confirms at consultation.
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Cut & FinishPrecision cut, wash and a styled blow-dry to finish.from $75
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Colour & BalayageFoils, full colour and hand-painted balayage with a gloss finish.from $160
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Nanoplasty SmoothingFormaldehyde-free smoothing that lasts up to 6 months.from $360
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Blow Wave & StylingSalon-fresh waves, volume or sleek straight for any occasion.from $55
How it works
Simple from the first hello.
1
Book online
Pick a time that suits in a few taps, any day of the week.
2
Consult
We talk through your hair, your goals and a realistic plan.
3
Relax
Settle in while we do the work. Coffee's on us.
4
Leave glowing
Walk out with hair you love and tips to keep it that way.
Colour, cuts & texture
Every service, explained.
Not sure which one you need? Here's what each service is and who it suits. Your stylist will confirm the right option at your consultation.
Global Colour
An all-over colour from root to tip. The simplest way to go richer, warmer, cooler or cover grey in one even result.
Balayage
Hand-painted lightening for a soft, sun-kissed graduation. Grows out beautifully, so it's low-maintenance between visits.
Full Head Highlights
Foils through the whole head for maximum lift and dimension. Best when you want a noticeable lighter change.
Root Touch Up
Colour on the regrowth only, to refresh your base and blend grey. A quick way to keep an existing colour looking sharp.
Half Head Highlights
Foils through the top and sides where the light hits. Brightness around the face without the full-head commitment.
Partial Highlights
A few foils to lift the face-framing pieces. Subtle, fast and a good intro to highlights.
Digital Perm
A modern, heat-set perm for soft, defined curls that fall naturally and are easy to style at home.
Permanent Waves
A classic perm for lasting body and curl. Great for adding volume to fine or flat hair.
Curtain Bangs
Soft, face-framing fringe that parts in the middle and sweeps out. Flattering on most face shapes and grows out easily.
Wet Curly Cut
Cut to work with your natural curl pattern, shaping each curl so it sits right once it dries.
Fringe Trim
A quick tidy-up of your fringe between full appointments to keep it sitting neatly.
Bob Haircut
A timeless one-length or graduated bob, tailored to your length and face shape.
Wispy Bang Haircut
Light, feathered bangs with a soft edge. A gentler alternative to a blunt fringe.
Meet the team
Four senior stylists at Rothesay Bay.
A small, experienced team who take the time to get it right. Book with a name you've heard good things about, or let us match you to the right stylist for what you want.
📷KerryAdd photo
Kerry
Senior Stylist · Colour & transformationsThe name clients ask for again and again. Kerry is known for listening closely, fixing colour that's gone wrong elsewhere, and leaving people feeling like themselves. Highlights, global colour, cuts and the big "I want a change" appointments are her thing.
📷LucyAdd photo
Lucy
Senior Stylist · Colour & cuttingHonest, warm and easy to relax with, even if you're nervous in the chair. Lucy is great at advising the right colour for your hair type and cutting long layers that actually suit you. Clients leave feeling looked after and heard.
📷EdneiaAdd photo
Edneia
Senior Stylist · Smoothing & stylingA perfectionist with an eye for detail. Edneia is the one to see for nanoplasty and keratin smoothing treatments, and for event styling and up-dos that hold all night. If you've got a ball, a wedding or hair that needs taming, she's your stylist.
📷FaranzAdd photo
Faranz
Senior Stylist · Newest to the teamThe latest senior stylist to join us at Rothesay Bay, and a great reason to book in. Faranz brings fresh ideas and a real love of the craft to the chair, and is taking new clients now. Come and be one of the first to see what she can do with your hair.
Serving the North Shore
Your local salon, wherever you are on the North Shore.
Based in Rothesay Bay and an easy trip from every neighbouring bay. Here are the eight suburbs closest to us.
Browns Bay
About 2 min northOur nearest neighbour, just up Beach Road past the village shops.
Murrays Bay
About 3 min southA quick coastal hop along the waterfront to the chair.
Waiake
About 4 min northAround the headland from Browns Bay, minutes from our door.
Mairangi Bay
About 5 min southEasy run down the coast for a cut, colour or smoothing treatment.
Torbay
About 6 min northA short drive up the bays for your regular appointment.
Northcross
About 6 min westStraight over from the shops and schools, no motorway needed.
Long Bay
About 7 min northWorth the scenic drive down to the village for the full experience.
Campbells Bay
About 8 min southDown the coast and in the chair before your coffee goes cold.
From the chair
G
Rated 4.9 by 302 local clients.
Smart payment options
Treat your hair now, pay over time.
With Afterpay or Zip you can split treatments into four small, interest-free payments. A $360 smoothing treatment becomes just $90 a fortnight, with all your results today and your wallet a little easier.
- Payment 1 · Today$90
- Payment 2 · Week 2$90
- Payment 3 · Week 4$90
- Payment 4 · Week 6$90
- Total, interest-free$360
Gift cards
Give the gift of Hair Intentions.
A salon gift card is the easy one to get right. They pick the service, the stylist and the time that suits them, and it works on anything we offer, from a quick blow wave to a full colour or smoothing treatment.
$50
$100
$150
Any amount
- Delivered in minutes. Buy online and we email it straight away, ready to forward or print.
- Use it on anything. Any service, any stylist, redeemable in full or across a few visits.
- Prefer something to hand over? Ask us about a printed card in a gift box. Call the salon on 09 478 8601 and we'll sort it, including postage.
Buy a gift card
Sent by email instantly. No expiry stress, no fuss.
Blow Wave Treatment Plan
Save $68 a month
Salon-fresh hair every month, for $80.
A monthly membership from the April's Hair Salon Group, which Hair Intentions is part of. Two professional blow waves, a full-size product to take home and a discount on everything else, for a flat monthly rate. Use it here in Rothesay Bay or at any April's salon nationwide.
- 2x blow waves each monthWash, dry and styling included. Volume, sleek or waves, your choice.Included
- 1x full-size retail productShampoo, conditioner or a styling product, picked for your hair.Included
- 10% off all other servicesColour, cuts, smoothing treatments, the lot.Included
- Use it at any April's salonRothesay Bay, Grafton, Kingsland and Tauranga.Included
Pay as you go
$148+ a month
$80
per month
No lock-in contract. Cancel anytime with 30 days' notice.
Or split it with Afterpay: four payments of $20 a fortnight, all your perks from day one.
Book your first blow wave
Find us
Right in the heart of Rothesay Bay.
Easy to find, easy to park. We're on Knights Road, a short drive from anywhere on the North Shore.
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Address
2b Knights Road, Rothesay Bay, Auckland 0630
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Open 7 days
Monday to Sunday, 9am to 8pm
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Call us
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Parking
Free parking right by the salon in Rothesay Bay village.
Our work
Recent looks from the salon.
Follow us @aprilshairsalon on Instagram.
Book an appointment
Rothesay Bay's boutique salon, serving the North Shore. We'd love to look after your hair.